From Transactional to Transformational

Lou Adler, in his not so futuristic article "A New Perspective on Sourcing Top Talent - Eight New Ideas You Need to Consider" talks about how companies will have to transform their recruitment strategy

"Consumer marketing ideas have overtaken traditional sourcing approaches faster than anyone could have imagined. Job boards are dead; talent hubs are alive. Skills-based postings will soon follow the dodo bird into extinction, and will be replaced with ads focused on the future, not the past. They will be crafted with the latest search engine marketing concepts in mind. If you want your fair share of tomorrow's talent, you'd better start changing how you source them today.".. Lou Adler

All the eight ideas have already created volcanoes in my head... time to unsettle.

Happy reading

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