Branding on Twitter

This is an interesting post on branding yourself on social networks :Twitter, social media, and unmashing the mashable

Penelope Trunk talks about how different social networks reflect yourself.

"Sometimes I call this a braided career. Sometimes I call this bad branding. It’s a fine line. And some people will say that if you’re truly integrated, you will be your same self everywhere. I disagree. I think that the most socially adept people highlight the parts of themselves that will be most interesting to the people at hand. So I am keeping Twitter separate. I want to play and explore and I don’t care about being consistent with my brand there. I want to show another part of myself on Twitter—a part that I wouldn’t necessarily show on the blog" Penelope Trunk

Interesting viewpoint

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